Most strikingly, according to TikTok’s official statistics, 90 per cent of users access it on a daily basis. The platform has become truly global too, being available in 75 languages and 155 countries (with the notable exceptions of India, where it's been banned, and China, where there's a walled-off local version). But in 2021, that’s all changed, and you’re as likely to see videos made by parents go viral as those of their kids. TikTok is also having a major influence on other social platforms, who are desperately trying to ape its functionality (read our guide to Instagram Reels vs TikTok for just one example).Ī few years back, it was only tweens and young teens who knew about TikTok. ![]() ![]() And that means while other social networks largely reflect popular culture, TikTok is increasingly driving it, from the songs that become global hits, to fashion, lifestyle and even political trends.
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